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AltGlobe Alternative Definition
AltGlobe’s “Alternative” Definition
The concept of “Alternative” deals with virtually every aspect of our daily life, from the superficial to the sublime, including the very foundation of our being. Alternative is the "other path" - off the beaten track and often more rewarding.
Alternative culture comes with a variety of subcultures on the fringes of the mainstream. The unique thing about these subcultures is that they draw other cultures towards a progressive course, bringing to our modern lives new methods and codes of lifestyle, or reviving old ways of living and integrating them into the modern world.
Alternative can be anything from a product with natural organic ingredients (such as herbal toothpaste), a treatment that employs natural processes (e.g. using hypnotherapy to help PTSD patients), or a process that is environmentally friendly (construction of “green” buildings using natural energy resources and materials).
Just as using environmentally friendly products supports the preservation of the natural resources of the planet, leading an alternative lifestyle promotes human well-being. An alternative lifestyle means maintaining a sustainable environment, creating equitable opportunities, and growing together by sharing and consuming products and services with an Alternative orientation.
To summarize, Alternative is all which is not Main Stream, in its positive nature, vibration or energy.