Little Green Lies

KarmaKay's picture
green_lies.png
5
points
In today’s climate of increasing environmental concern, and especially with a pro-environment president-elect about to be sworn in, many companies are rushing to market themselves as "green." But can their claims be believed? With more companies eager to capitalize on the environmental movement, eco-savvy consumers need to be able to tell what is truly environmentally friendly, and what is just greenwash. Environmental marketing firm TerraChoice defines greenwashing as "the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service." In other words, many companies are overstating their environmental virtues in the hopes of cleaning up their images — and cleaning up in profits.

Can technology save the environment?

 
Greenwashing is rampant in the energy industry. While last summer's record high gas prices had many people conserving fuel and finding alternative methods of transportation, the western world remains dependent on oil, waiting for the energy industry to develop accessible, affordable technology that can help the environment. And many energy companies claim to be doing just that, focusing much of their advertising on their environmentally friendly initiatives. A Shell advertising campaign in the UK depicted flowers pouring out of smokestacks instead of pollution and claimed, in part, "We use our waste CO2 to grow flowers." But in fact, as little as 0.325 percent of Shell's emissions are used for this purpose. Shell’s attempt to paint its pollution as beneficial to the environment struck a sour note with consumers: The ad was blasted as blatant greenwashing and banned by Britain’s Advertising Standards Authority. 

BP (which has rebranded itself as Beyond Petroleum in an attempt to green up its image) came under fire last month in The Guardian for emphasizing its investment in alternative energy — concentrating much of its advertising on images of wind turbines and solar panels — while continuing to pour at least 93% of its investment into the dirty business of oil and coal. And both Shell and BP are invested in projects to extract oil from Canadian tar sands — a process that emits between three and 10 times more pollution than refining conventional oil.

Other claims that smack of greenwash have been made by proponents of so-called clean coal and nuclear power. Despite what the coal industry would have us believe, there is no such thing as "clean coal." Burning coal is one of the single biggest contributors to global warming. And "clean" coal methods simply redirect pollution from one waste stream to another; toxins are still ultimately released into the environment. Many energy companies also maintain that nuclear power is a key component of any sustainable energy plan, but nuclear energy creates dangerous radioactive waste, and only diverts attention away from true renewable energy sources.

Is "gas-free" a reality?

 
 
 
Greenwashing abounds in the automotive industry as well. A Greenpeace investigation into GM’s "gas-friendly to gas-free" campaign revealed that despite the company's pro-environment advertising, GM still falls behind other automotive manufacturers in terms of fuel economy, and that "GM was also the auto industry's biggest lobbyist last year, working behind the scenes to stop Congress from increasing fuel economy standards." Although GM has started to produce vehicles with improved fuel efficiency, the company appears to have grossly overstated its commitment to the environment. In an ad featuring a heart-shaped leaf, GM boasts that Chevrolet manufactures seven vehicles that get at least 30 miles per gallon (highway). That may sound great, but it's only a fraction of GM's automotive fleet. According to the Greenpeace study, 51 other vehicles in the GM family do not measure up to these same standards. In fact, 35 GM-produced trucks and SUVs get less than 20 mpg. That doesn't exactly sound like a company that is committed to developing technology to help the environment.

Other auto manufacturers making misleading claims include Toyota and BMW, who have both advertised vehicles that allegedly "clean the air" as they drive. According to Fred Pearce, the Guardian's greenwash expert, these lofty claims are nothing more than a "classic case of highly selective use of statistics." Volkswagen and Lexus were both targeted by the ASA for vehicle ads promising "High performance, low emissions." Such vague claims could be interpreted by consumers to mean the cars have low emissions compared to all other vehicles, when in actuality, the manufacturers could be comparing them only to other cars in their class. Such was the case with the Lexus RX 400, which had "low emissions" only when compared to other SUVs. Ads by Renault were labeled as greenwash for claiming that its Twingo is an environmentally friendly car (print ads showed leaves emanating from the tailpipe), even though it ranks in the third-highest category for vehicle emissions. Greenwashing is so rampant in the automotive industry that some countries have had to take firm action. Norway has gone as far as prohibiting the use of words such as clean, green, and environmentally friendly in automobile advertising, recognizing that all vehicles pollute the environment, and will therefore never be truly environmentally friendly.

What can you do to guard against greenwash?
  • Don't fall for environmentally harmful products wrapped in green packaging. Even bottled water manufacturers are finding ways to market themselves as eco-friendly. Fiji Water has launched a campaign claiming "Every drop is green," on the grounds that the company is reducing some of its emissions and offsetting the rest. Ozarka claims that its plastic water bottles use 30% less plastic than other bottles. But the whole idea of drinking water from disposable plastic bottles — some of which have been shipped great distances from the source — is far from green. And organic cigarettes? If you care about your health — and the environment — enough to buy organic, please don't smoke. Period.
  • Be wary of any advertising that make vague claims, such as use of the word "natural." There are no government regulations for this language on beauty products and cosmetics. Even products labeled "natural" may still contain hormone disrupters, carcinogens, and other toxic chemicals. As the TerraChoice study points out, "Arsenic is natural. So are uranium, mercury, and formaldehyde. All are poisonous."
  • Research the company to see if there are any hidden trade-offs involved in the manufacturing process. Bamboo clothing is often touted as an ideal eco-friendly fabric, and while bamboo is sustainably harvested, the process used to turn bamboo into fabric involves strong chemicals that release pollutants into the environment.
  • Support companies that use environmentally friendly, sustainable practices in all of their business operations. Lush has proven its commitment to the environment by eliminating most of its product packaging, which saves resources in both the manufacturing and shipping processes.
  • Visit sites like TreeHugger and the Guardian to read their regular greenwash investigations.

Holiday Gifts

Location(s)

United States
See map: Google Maps, Yahoo! Maps, MapQuestDear Family & Friends,

Do you know someone who could benefit by receiving therapeutic relief from injuries, tensions, or exhaustion due to stress?

I am offering gift certificates & really great package deals for you who would like to treat someone, maybe you, to a wonderful massage and other healing therapies...

Who Am I?
My name is Priya, a certified massage therapist and yoga teacher who has been working privately with select clients throughout the Bay Area for the past 5 years.   (You can read more about me below.)

***Holiday Gift Services***

FULL BODY SOOTHING MASSAGE* ~ Using long flow strokes bringing hydration, circulation, and fresh blood to the areas of the body that have become stagnant, hard, and in come cases inflamed due to tense/dry muscles blocked from this nourishment... This is for you if you are wanting tenderness, care, relief, and relaxation. A very healing & nourishing experience!  ($95/50min in Spas.. Holiday Special ~ $40/30min, $60/60min, $80/90min)

FULL BODY THERAPY MASSAGE* ~ In this massage there is a focus on alleviating knots and tensions created in response to daily activities & stresses. Using trigger point and deep tissue techniques, mixed with flow strokes, I spend our time working with targeted areas of your body, kneading and softening them with the attention they've been aching for... A deeply therapeutic & fulfilling experience.   ($110/50min in Spas.. Your Holiday Special ~ $70/60min, $90/90min)

YOGA BLISS THERAPY ~ Seducing the body into deep states of bliss, relaxation, and openness through physical manipulation of various yoga postures allowing chronic tension and blockages to be released at their root. Learn what it is to really relax, unbend, unwind, decompress & slow down.. Through time these sessions will cultivate deeper awareness of being in one's body, facilitating a clear and calm mind so that one can find these states of body/mind BLISS anywhere and at anytime.  (Sessions do not require disrobing.)  (Valued at $75!  Holiday Special ~ $60/60min)

ENERGETIC
TOUCH (POLARITY THERAPY) ~ Based on the view that the flow & balance of energy in the human body is the foundation of good health, I will begin by assessing subtle energy patterns using awareness, touch, observation and interview methods.  The session may include light, medium or firm pressure and involve soft touch, some rocking as well as point specific touch..  Give yourself support in increasing self-awareness of subtle energetic sensations, often experienced as tingling, warmth, expansion or wavelike movement.  This is an opportunity to bridge mind, body, emotions, and spirit and to assist your body in it's inherent healing intelligence.  (Does not require disrobing.) ($40/30min, $60/60min, $80/90min)

*I use unscented Certified Organic oils that are balancing for the skin, organs, muscle tissues, and body.


***Holiday Gift Packages***

Soothing Touch Package

60 Minute Soothing Massage
Plus 30 Minute Touch Therapy
$80 ( regularly $100)

Therapy Touch Package
60 Minute Therapy Massage
Plus 30 Minute Touch Therapy
$90 (save $20)

Bliss Touch Package
60 Minute Yoga Bliss
Plus 30 Minute Touch Therapy
$80 (regularly $100)

Soothing Bliss Package
60 Minute Soothing Massage
Plus 60 Minute Yoga Bliss
$100 (regularly $120)

Therapy Bliss Package
60 Minute Therapy Massage
Plus 60 Minute Yoga Bliss
$120 (save $20)

***Holiday Gift Special***
Buy 5 Holiday Gift Packages and get a 60 Minute Holiday Gift Service FREE!


A Little More About Me..
When I am not massaging private clients, I spend my time teaching teens and adults dance & yoga.  Having been a professional dancer with the San Francisco Ballet for over 10years I understand what it is like to have aches and pains, and the blissful relief that is possible from the healing arts.
While maintaining a private practice and teaching publicly, I volunteer myself to the non-profit organization MahaSiddha Dharma in service of clear, loving, and sane living.
You can see more about this at www.yogicbuddhism.org


Email or call me and we'll create the perfect gift for you and your loved ones!
Outcalls OK!

LOOKING FORWARD TO MEETING YOU!
NAMASTE,
PRIYA



priyaelenastar@gmail.com
415.317.6454


Feel free to send this to anyone you feel would like to know about these therapies!
License info: * * CMT, Institute of Conscious Bodywork - Certified MSHatha Yoga Instructor, MahaSiddha Yoga**

Clairvoyant Readings for Your Parties!

painterseer's picture
"Haven" by Sarah Spector ©1997

Location(s)

United States
See map: Google Maps, Yahoo! Maps, MapQuestDo you want to be clearer about what's going on in your space? Your next step? What influences you? To be more grounded? Would you like clarity about your transitions? Relationships? Career? Life Path? Know how to heal yourself? Others? I offer clairvoyant aura readings and healings (either on phone / in person) and AM EXPANDING MY SERVICES! Including party readings/healings (this is A BLAST, very* very* fun*) and INSTRUCTION in all of the above--and more. See www.soulharbinger.com for testimonials and more. http://www.youtube.com/watch?v=IxlZm5FViqo  for video examples.  SARAH SPECTOR (510) 234.3904

Intuitive Hyponotherapy

nissim1's picture
It's all in your head...

Location(s)

United States
See map: Google Maps, Yahoo! Maps, MapQuest

Got Fear?

Got Anger?

Got confusion?

Our subconscious mind is the storage bin of all our emotions, feeling, patterns, habits, and belief system.

Is it time to update your subconsious mind with information that empowers you to reach your goals, dreams, and desires?

It's time to attract what YOU want! And that time is NOW.

Nissim Malul
Intuitive Hypnotherapy, NLP, EFT, Reiki Master, Massage Therpist.
www.MindYourPowerNow.com
(818) 606-6539

** Special for the holidays (Hanuka-Ramadan-Xmas): first session -normal rate $150, now: $120.

Happy Holidays :)

California - 33% Renewable by 2020

nissim1's picture
106
points
California Gov. Arnold Schwarzenegger set California’s renewable-energy target at 33% by 2020; right now, the state’s target is to get 20% of its electricity from renewable sources by 2020. Gov. Schwarzenegger’s executive order clears the way for the state legislature to draft new laws making the target binding.

"All retail sellers of electricity shall serve 33 percent of their load with renewable energy by 2020. State government agencies are hereby directed to take all appropriate actions to implement this target in all regulatory proceedings, including siting, permitting, and procurement for renewable energy power plants and transmission lines," the order said.

About half of the states in the country have renewable-energy mandates, which have pushed utilities to develop solar and wind projects, as well as to sign long-term contracts with companies that build and operate those types of power plants.

President-elect Barack Obama advocated for a national renewable energy mandate during his campaign.

Are you business minded? Investor? Can you see the bigger picture?

Now is the time to invest in Green Renewable Energy Projects! 

CSP Plant:

A CSP Plant uses the sun to generate electricity cleanly and efficiently. A 50MW CSP Plant with Biomass will supply enough energy for approximately 60,000 homes and reduce greenhouse gas emissions by over 200,000 tons per year.
The ROI for the investor  is approximately five years, and is in the 10's of millions of $.

If you want to find out more about a high ROI Solar Power Plant deal, contact Nissim at: 818-606-6539

Play to save the planet

cristele's picture
'scuse me sir, are you on the guests list?
56
points

This is a game developed by IBM. Ok the logo from the 90's gives you shivers....me too....but hey let's not be stopped by the fist impression....the idea is you're the hero of Helios and you and your team are going to save the planet that is invaded by Pollution. Yes it's an educational game, with instructions for parents and teachers. Awesome no? kids are our future, let them imagine how they are going to fix our mistakes (blush).

I have another idea. Your planet is constantly at war. You are Gandhi and with your team, you're going to save the planet. Your super powers? Witty sentences you can throw at your opponents (like "an eye for an eye and the world goes blind"), mind-controlling meditations and for the last level...hunger strike. YEAH!

game is here: http://powerupthegame.org

Clean Energy quiz

48
points
Clean Energy quiz
Global warming, pollution, energy scarcity and the rising cost of energy affect each and every one of us.We  believe that each conscientious person should become an ‘energy activist’ in his or her way. This means being aware of clean energy and energy efficiency issues and acting responsible accordingly.
Test your knowledge on clean energy issues:   
Questions:

1. What is the South African government’s official target for       renewable energy contribution to final energy consumption?
A)
There is no government targets for renewable energy implementation1 GWh by 2010
B)
10 000 GWh by 2013
C) 50 000 GWh by 2020

2. How many coal fired power stations could renewable energy         replace?
A)
Not even one power station
B)
10 average power station
C)
2x 660 MW power stations

To see the answers click the img: (external link)

Syndicate content